New IVECO T-WAY Launch event
From Giuseppe Albano on April 27th, 2021
IVECO took an innovative approach to the virtual launch, telling an immersive story, made up of a mix of video content and live interactions. It took the guests on a journey of discovery through IVECO’s off-road world and unveiled the latest-born in its long lineage of legendary trucks. The theme of the advertising launch campaign: “TREAT IT BAD”. The IVECO T-WAY builds on the heritage of robustness and reliability of the brand’s long lineage of champion off-roaders and introduces state-of-the art technological solutions to exceed all expectations in productivity, payload capacity, safety and driver comfort.